UOWD Library

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The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

by Schultz, Majken | Hatch, Mary Jo | Holten Larsen, Mogens.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2000Availability: No items available Checked out (1).

Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

by Holt, Douglas B | Cameron, Douglas.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 HO CU.

Marketing semiotics : signs, strategies, and brand value / Laura R. Oswald.

by Oswald, Laura.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, c2012Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.802 OS MA.

Branding the nation : the global business of national identity / by Melissa Aronczyk.

by Aronczyk, Melissa.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Oxford University Press, 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (1). Location(s): Main Collection 352.7 AR BR.

The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming.

by Ferrier, Adam | Fleming, Jennifer.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: South Melbourne, Vic. : Oxford University Press, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.1019 FE AD.

How brands grow : part 2 : emerging markets, services, durables, new and luxury brands Jenni Romaniuk, Byron Sharp

by Romaniuk, Jenni | Sharp, Byron.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : Oxford University Press, 2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 RO HO.

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